FaceMuse App Privacy Summary

Data FaceMuse may collect

Depending on how you use the app, FaceMuse may collect or process the following types of information:

• Photos, screenshots, and scan images: Images you choose to upload for face scans, product scans, routine analysis, beauty analysis, or shareable result cards.
• Face data: Face photos you upload, visible facial features, visible skin concerns, skin appearance observations, face-scan results, glow scores, and cosmetic recommendations generated from your scan. Face photos may be used to infer visible beauty and skincare attributes such as skin concerns, skin tone, apparent age range, face shape, and facial-feature characteristics.
• Social media routine information: Public links, captions, screenshots, video evidence, public comments, thumbnails, detected products, routine steps, active ingredients, and public information from TikTok, Instagram Reels, YouTube Shorts, or similar routine content you submit.
• Beauty profile information: Details such as age range, gender, ethnicity, skin type, skin tone, beauty goals, skin concerns, routine habits, product preferences, and other answers you provide during onboarding. Onboarding answers may be stored locally on your device and on FaceMuse backend systems.
• Scan results and saved history: Results, recommendations, glow scores, and saved beauty journey information.
• Account and contact information: A pseudonymous Firebase user ID, anonymous account records, account settings, deletion status, and your email address if you contact support. FaceMuse currently creates an anonymous Firebase account after you press Get Started.
• Referral and scan-plan information: Invite codes, referral relationships, referral rewards, included scan balances, top-up scan balances, and related scan-plan status.
• Purchase and subscription information: RevenueCat customer identifiers, subscription status, product IDs, entitlements, paywall events, purchase events, renewal events, expiration events, and transaction metadata needed to unlock premium features. Payment-card details are handled by Apple or Google, not FaceMuse.
• Device, app, analytics, and diagnostics data: Product events, scan events, app interactions, install attribution, deep links, campaign information, device identifiers where permitted, advertising identifiers where ATT permission is granted, device model, operating system, language, app version, network information, notification interactions, diagnostic information, request-error information, and performance information. Events may be associated with a pseudonymous Firebase user ID.
• Notification information: OneSignal identifiers, push tokens, opt-in status, platform information, and notification engagement data when push-notification features are used.

How data is used

• To provide face scans, product checks, glow scores, and beauty recommendations.
• To personalize guidance based on your beauty profile, preferences, and goals.
• To analyze viral skincare routines, detected products, ingredients, routine order, and possible safety concerns.
• To save scan history and allow you to track your beauty journey over time.
• To create shareable result cards when you choose to use that feature.
• To manage subscriptions, premium access, and in-app purchases.
• To provide customer support and respond to questions or account issues.
• To send push notifications and measure notification engagement when enabled.
• To measure installs, campaigns, deep links, product usage, app performance, and feature reliability.
• To improve app performance, safety, reliability, and user experience.

Photos, face data, and AI scans

FaceMuse uses the images you choose to provide to generate beauty-related insights. You should only upload images that you have permission to use. FaceMuse collects face data only when you choose to upload or capture a face photo for a scan.

FaceMuse does not use face photos or derived facial information to recognize, authenticate, or uniquely identify you. FaceMuse does not intentionally create a face template for identity matching. Whether particular information is legally classified as biometric or sensitive personal data may depend on applicable law.

FaceMuse is for informational and beauty guidance purposes only. It does not provide medical diagnosis, treatment advice, or professional dermatology services.

Third-party AI processing

When you request a scan, FaceMuse may send the information necessary to complete that request to its service providers. Face photos may be processed by Perfect Corp and OpenAI. Product images and product information may be processed by Google Gemini, with OpenAI used as a fallback. Public social-media links may be processed through Apify to retrieve public video metadata, media, and comments, and relevant evidence may then be analyzed by OpenAI. Optional beauty-profile answers may be included to personalize results.

Before opening, uploading, or processing a face photo, FaceMuse presents a consent notice explaining that the image will be processed by FaceMuse and its AI service providers. Product and social-routine processing is initiated when you choose to submit the relevant image, text, or public link. FaceMuse does not send payment-card details to AI providers.

OpenAI API data is not used for model training by default, although default abuse-monitoring retention may apply. Google Gemini data treatment may depend on whether the production project uses paid services.

Face data storage and deletion

Temporary uploads are normally deleted after processing and become eligible for automated deletion after approximately one hour. Unsaved or orphaned scan images are scheduled for deletion within approximately seven days.

Saved scan results, saved scan images, glow scores, and beauty journey history may remain until you delete the scan, delete your account, or contact support to request deletion, unless longer retention is required for support, safety, security, legal, fraud-prevention, transaction, or operational reasons.

Public social-media content retrieved for viral-routine analysis may be cached and reused for other users who submit the same public link. Cached social content is periodically revalidated, including after approximately 24 hours, and may remain until refreshed or deleted under FaceMuse's operational retention schedule.

Data not sold

FaceMuse does not sell personal information for money. FaceMuse uses service providers for analytics, attribution, subscriptions, notifications, and app functionality. Certain disclosures for advertising measurement or attribution may be considered "sharing" under some privacy laws. Where required, FaceMuse provides the applicable consent or opt-out controls.

Third-party services

FaceMuse may use trusted third-party services for app hosting, analytics, image processing, diagnostic processing, request-error information, performance information, payments, subscriptions, notifications, or customer support. These services include Google Firebase for anonymous authentication, Cloud Functions, Firestore, Storage, and analytics; OpenAI, Google Gemini, Perfect Corp, and Apify for AI, image, face, product, and social-routine processing; RevenueCat for purchases, subscriptions, entitlements, and scan-plan information; OneSignal for push notifications; AppsFlyer for install attribution, deep links, campaign information, device identifiers where permitted, and app events; PostHog and Firebase Analytics for product usage and event analytics; Apple and Google for app store payments; and customer support, hosting, security, and diagnostic providers.

Third-party services may process data only as needed to provide their functions. FaceMuse requires service providers to protect personal information with appropriate privacy and security safeguards and not to sell the information they process for FaceMuse.

FaceMuse may retrieve alternative-product information from retail or product sources such as Amazon, Walmart, Target, Sephora, Ulta, iHerb, Dermstore, and similar sources. Public social-video links and retrieved public content may be cached and reused for other users who submit the same public link. Private onboarding answers are not placed in that shared social-link cache.

Your choices

• You can choose not to upload a photo or scan an image.
• You can choose not to submit social media routine links, captions, screenshots, or videos.
• You can choose not to start a scan if you do not want your request processed by third-party AI or analysis providers.
• You can contact support to request help with your account or data.
• You can contact support to request deletion of face photos, saved scans, scan results, or your account information.
• You can request account deletion on the web at FaceMuse Account Deletion.
• You can manage subscriptions through your App Store or Google Play account settings.
• You can delete the app from your device at any time, but uninstalling FaceMuse does not delete server-side account data.
• You can delete your account permanently using the in-app Delete Account feature where available.
• You can manage photo, camera, notification, and tracking permissions in your device settings.
• App Tracking Transparency controls cross-app tracking; it does not necessarily disable first-party product analytics.
• After account deletion, minimal de-identified security, deletion-suppression, accounting, transaction, webhook, fraud-prevention, and legal records may remain where necessary.

App Store privacy label

This webpage is a plain-language summary and does not replace the App Store Connect privacy nutrition label. The App Store privacy label should reflect data collected by FaceMuse and by integrated third-party SDKs, including photos or videos, user content, user ID, purchases, product interaction, diagnostics, attribution data, and any data used for tracking where applicable.